“A large number of companies understand the importance of SWOT analysis, however, some organizations aren’t very
keen about the right procedures when conducting a SWOT analysis. To begin with,some employees in the organization may not be equipped with skills needed in organizing a planning session. Even if the majority of managers are good at performing their functional roles in their own department, that does not ensure their effectiveness in conducting a SWOT analysis.
Furthermore,team leaders or managers become subjective when conducting their own SWOT analysis. What should be done in this case? Read the following guidelines that can be of great help when conducting a SWOT analysis. Nonetheless, the guidelines provided can also be used by smaller units like a department or a committee.