There are many businesses and private individuals collecting information on a daily basis that it would be difficult to find someone not collecting data. Yes, even private individuals often collect data, such as price comparison, but the in each instance the data collection instruments used will be different.
For example, the data collection process for a driver seeking the lowest price on gasoline will probably involve simply looking at the price sign while passing a station. For a homeowner looking for the best price on gas or heating oil, the data collection process may mean calling the distributors and asking for the current rate. This is a simplistic approach to the process of data collection, but equally as important as any other data collection for any other reason.