Once you put up a business website, your work has just begun. Think of your business website as a work in progress, with bits to add in and bits to erase to make an overall better work. Making use of survey data collection and statistical analysis are reliable and often inexpensive means to keep your e-business working for you and your customers.
A Big Help
Statistical analysis can help you and your business:
- determine how to better give your target audience what they want
-help you determine the effectiveness of your current marketing strategy and developing new marketing tactics
-help you better channel your money and resources into the areas of your website development that will be the most productive
-get immediate feedback from your customers – or from visitors who choose not to become your customers
-help you see your website through the eyes of a new visitor
-help you have more control over your website
-get really cool techie toys to play with so it looks to the boss like you are working
Seriously, Now – Before You Shop
Although the old saying, “You get what you pay for” is true about many things, free web data collection and statistical analysis tools are not one of them. There are excellent free tools available. Why are they free? They are like free samples at a candy store. Get a taste of the free stuff and you will be more inclined to spend actual money for the paid services they offer.
If you’ve ever done comparison shopping for anything, then you already have the know-how to comparison shop for free web data collection and statistical analysis tools. Since they’re free for small to mid-sized businesses, then you don’t loose a lot should you decide to change your mind. (For large businesses, low cost versions of the statistical analysis tools with more bells and whistles are available at the same websites that offer free tools).
Before you go comparison shopping, ask for recommendations from trusted friends. You might even take a peek at what statistical analysis software your competition is using! All websites offering free tools will have references for you to pursue. They also should have demos or trial periods for you to see if the tools are a good fit for your site and are easy to use for you and your employees.
Pay attention to what software has technical support or what forums you have to use for technical support. Be advised that some free software is still available, but no longer supported.